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Happy Earth Day 2008!  In the two months preceding this special occasion, Mother Nature (aka the Earth) has gifted St. Louis with floods (plural), earthquakes (plural), and a random snowstorm.  Following in the footsteps of sushi and Members Only jackets, being “green” is not only the trendy thing to do lately, it is the marketing hook that companies are fishing with.  I propose that instead of trying to prove just how green you are, that we mark the day’s festivities by claiming our own environmental color coding system.  The Department of Homeland Security notes the threat level of the country by color, and in honor of Earth Day I would like us to embrace our threat to the planet with our own color coding system.  What color are you?

  • Green: You live in a home powered by solar panels and grow your own food.  Since you are a vegan, there is no need to jump walk to the grocery store with your recycled canvas sack – everything you need is in your own backyard.  You make your own candles from the bee’s wax you collect when you are harvesting honey, and you make your own clothing from the hemp plants growing in that hidden field you hike to.  Your SUV smells of french-fries because you have converted it to run off restaurant waste for fuel.  It took a lot of ingenuity and hard work to get where you are today, and you probably aren’t reading this because you don’t waste energy by fishing the internet when you could be fishing for dinner.
  • Blue: You are a low risk to the environment; however you are slightly vulnerable to the marketing ploys of European petroleum companies and other major corporations that only know how to reach your generation using an environmental platform.  Not only do you recycle, you exclusively buy products made from recycled materials and sustainable resources.  You don’t realize that the plants that process and recycle your biodegradable waste actually create a larger carbon footprint, so you you fill your plastic bin every week and place it on the curb for pick-up (by a separate trash truck that also runs on diesel fuel) or ride your moped to the closet recycling station with your waste in tow.  You might buzz to the corner local grocers on your moped or bike to pick up all-natural hand soap to scrub up after working in your container garden where you grow your own tomato’s and spices.
  • Orange:  You know there is something wrong about littering (besides the fine) so you stamp out your cigarettes and put the butts in the ashtray of your mid-sized car.  You bring a ceramic coffee mug from your favoriate vacation spot to work to refill your coffee, and bring your own bag to the grocery store because you save ten cents off your grocery bill when you do.  You eat organic foods because the people who shop at the organic grocery store are ten pounds or more lighter than those at the corner bag and save, so you figure there must be something to this “environmentalist stuff.” But, you still loathe the scent of patchouli, and drive to the chain coffee shop a few blocks away because you are too hung over from the bon-fire the night before to walk the two blocks.
  • Purple: There is no doubt, you hate the Earth.  You have the largest model SUV on the market today, a pick-up truck that has been grandfathered for licensing without emissions testing, and you drive them around for fun on a Friday night (filling up twice during the evening).  After you finish your fast food dinner and fill your super-sized drink with some vodka, you throw your trash out the window and keep cruising.  When you moved into your new place, you were given a free recycling bin, but you put that in a trash bag and put it out to the curb the next day.  You always ask for plastic bags at the check-out line, and you prefer to buy your groceries from a bulk retailer even though you live alone (throwing out something when it spoils is much easier than not having it at all).  You aren’t sure what a carbon footprint is, but you know you will kick the butt of anyone who gets that on your floors made from a rare Chilean wood.

The world is such a diverse place, you might not fall into one particular category.  I am like a crayon, a hyphenated color type, probably a blue-orange.  What color are you on Earth Day 2008?



  1. KBO on Tuesday 22, 2008

    Interesting taxonomies. I’m between blue and green, mainly because cheese is too awesome to ever be vegan and I can’t afford solar panels on my roof.

    One minor quibble–it’s a myth that recycling creates more carbon or uses more energy than producing goods from virgin sources. Resource extraction uses a huge amount of energy and resources and usually results in habitat destruction and/or pollution. You have to factor that in when comparing “footprints” of materials production because that’s where the real difference is. Aluminum, I think, is the best example of this.

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  2. Kim on Tuesday 22, 2008

    I’m a blue-orange too. We recycle, use reusuable shopping bags and I’m switching all my bulbs to CFL. It’s just me and my kid, so our power and water usage is pretty low.

    Your description of purple is right on! I think I went to school with some of those.

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  3. Annie on Tuesday 22, 2008

    I’m going with magenta. Fo’ shiz. Except… I add whiskey.

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  4. Liz on Tuesday 22, 2008

    I’m a Purple all the way.Who walks away from the head on, NOT the guy in the itty mangled import. We won’t swelter in the name of ‘conserving’. Our recycle crates are used to hold wood, quite functional. CFL bulbs contain mercury, & could conceivably give your kid brain damage. Of course, I do use my plastic bags to clean my litter boxes, but then I throw them away (as opposed to fertilizing my garden with the cat poop the way a proper earth worshipper may). Your right-on description of non earth worshippers strikes me as one of total disdain. I did find you were being quite generous allowing a ‘smoker’ to be Orange, although they’re destoying the ozone & giving the innocent masses cancer from their 2nd hand smoke.
    I think it’s more of the ‘divide & conquer’ in action, & it’s sad to see it so effective.
    25 years ago, people cared most about people. Today, you can’t have a relationship on any level unless you have ‘robotic’ conformity. What a sick & sad day we live in.

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  5. The News Bitch on Tuesday 22, 2008

    But of course I wouldn’t make smokers Purple – being a smoker myself :) Although I wouldn’t say (and, obviously, this is debatable) that my description was filled with disdain… perhaps the behavior I describe invokes disapproval or feelings of disdain in readers… but Purple is modeled off of observations of real people I know and like.

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  6. Liz on Tuesday 22, 2008

    That you wouldn’t classify a smoker as purple (because you are a smoker) is exactly the point. People want to catagorize Every aspect of life these days, and we have to bend the standards to make ourselves acceptable. I don’t have those Chillean floors, but only because I can’t afford them. Instead I have crappy feaux wood vinyl. The day is coming that earth worshippers will be offended that I oust it, because it isn’t biodegradable. Of course, I’ll pretend to be blue & offer it on Craigslist, but although a blue will dislike me for throwing it out, they won’t show the bad taste of accepting it.
    I’m with Annie, pass the Whiskey. Love to have a drink with you NB! I’m a loveable purple!!!

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  7. Mis on Tuesday 22, 2008

    According to your scale I would have to say that I’m almost a purple. But if I was lucky enough to have a large income without having a job then I would enjoy having my own garden, making everything I need and owning a new house created only with the latest and hippest earth saving technology. Unfortunately I work a lot and do not have enough money to spend 5 times the amount on the new trendy green choices.

    All the new things and ideas that are coming out that are “green” are really wonderful and even the expensive items will pay themselves off in about 10 years. That’s great for the future. However people are hurting for money now and making them feel guilty for everything they do isn’t fair.

    I suppose companies feel that the only way to squeeze out what’s left in people’s wallets is to make them feel guilty with what they already have or tell them what they have is toxic. These same companies are going to come up with new ways to make even your current green choices seem less than par next year. All these people that are constantly upgrading with the newest things are just as guilty. Think of how much stuff they put in a landfill every time they upgrade.

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